News

Customer Lifetime Value - What 99% of Marketers Don't Think Of

Not discussed often and probably for a reason. Its cause most marketers aren’t really thinking about it and neither was I for the longest time. Now, I’ve seen the light at the end of the funnel which really just leads customers into another funnel. The back end profits funnel!   How is that for funnelception? We as marketers are often so focused on acquiring customers at the lowest price possible, while that is definitely kool, what would happen to your business if you couldn’t acquire customers at that price anymore?   *Silence*…..     Well it’s actually not that bad....

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How Hip Hop & Bboying Made My Business Succeed

Yes, I owe it to hip hop and the first element of hip hop known as breaking.     “Hip Hop Saved My Life”   Its true, looking back I have zero doubts that if I didn’t become a bboy I would not be where I am today. Not even close.     You see, not only did it give me something to do, it was a passion and a challenge. I can tell you that challenge aspect only becomes more challenging as the desire to master more difficult and complex movements/combinations grows.   So how does this all tie...

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The History Of Dropshipping

The History Of Dropshipping

The concept of drop shipping is as old as the 50s The word “drop shipping” itself is quite new.     The idea has always been simple: a warehousing distributor, wholesaler or manufacturer is willing to ship individual orders directly to the end user. The role of the drop shippee is to procure the sales.     Drop shipping has therefore been intended as a cost cutting fulfillment process that requires no stocking by the resellers (drop shippees), who in turn can promote the manufacturer’s products in greater numbers because of the reduced set up costs.     It all...

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Shopify Vs Clickfunnels For E-commerce

Shopify Vs Clickfunnels For E-commerce

There’s an ongoing debate between Shopify vs Clickfunnels and you’re invited to the party! So which one is better and why? As an avid current user of both platforms I feel the need to write out my thoughts on each extensively.   Lets talk about clickfunnels first. Clickfunnels is a what you see is what you get (WYSIWYG) platform. But its so much more than that, its a cult! At least from the outside in, it appears that way and sometimes I even question it. I wasn’t really being serious but people who use clickfunnels tend to worship their leader...

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Whats the most common trait you find in successful people?

Whats the most common trait you find in successful people?

This is question or variants of it are commonly asked and I always have an answer for it. The most common trait is that the successful people are willing to TEST AND HAVE NO FEAR OF FAILURE.   I cannot emphasize how important this trait is. It may be a reason why the losers of your past and the guys and gals you would deem “not normal” are often times successful. Because they like to TEST new things and adventure into places where others would dare not go.   Now obviously this can also be a bad thing given a...

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